Start with why
Simon Sinek says that 'WHY' is probably the most important message that an organization or an individual can communicate, as this is what inspires others to action.
SO HERE'S A Short story about our 'WHY'
It was 06:00 AM, and we were sitting in long, narrow boats on one of the rivers at the Chitwan National Park in Nepal. This was the first time that we saw a rhinoceros and the first thing my three-year-old nephew said was, "Mumma, I'm going to take this rhino, swirl him over my head and THROW him on my ENEMIES."
While everyone else had a great laugh about this, I started wondering:
-
Why does a three-year-old have enemies?
-
Is this something innate within us or is it learnt behaviour?
-
And why did he want to THROW this animal?
WHERE DO OUR THOUGHTS COME FROM?
Later, a friend of mine told me that his nephew too would talk about throwing animals, and we realised that they were both influenced by a cartoon where the hero throws animals at the villain...
ENTERTAINMENT
IS FOOD FOR THE SOUL
We realised that most popular children's entertainment (in INDIA) was filled with violence and mindlessness. But entertainment is food for the soul - it shapes HOW we see the world. And how we see the world has the ability to change what happens between us...
Get in touch
To understand the HOW, you will have to take a leap and call our founder.
Chetan Vohra: +91 9921069922
360° ENTERTAINMENT
We are creating IPs that generate wholesome and nutritious entertainment for children and adults.
Books, TV Series, Animation, Film Production, Apps, Merchandise, and more.
